Don’t settle for horses when you could have dragons

Sometimes, when we are talking about technology, we quote Henry Ford, who said, ‘If I had asked people what they wanted, they would have asked for a faster horse.’

Except that Henry Ford never said these words. They were first associated with him in 1999, when an article by John McNeece suggested that, ‘There is a problem trying to figure out what people want by canvassing them. I mean, if Henry Ford canvassed people on whether or not he should build a motor car, they’d probably tell him what they really wanted was a faster horse.’